Democrats Step Up Campaign Strategies, Eyes National Ads

Election time in America is critical time especially for political groups and aspiring lawmakers. It is a time where voters get a chance to elect who they think are deserving and capable people who will be leading the nation to progress and development. The midterm elections this coming November is equally important as it will define who will take control of the U.S. House of Representatives and the U.S. Senate. Add also the fact that 36 states will be electing their own governors to at most 4 year terms.

For the past couple of months, we saw how troubled the democrats are especially when thinking about the upcoming elections. We all know how discontented Americans are with the way Pres. Obama and his administration is running the country. Since Obama took office last January 2009, there haven’t been any significant improvements in the nation’s economy. In fact, figures show that more and more people are losing their jobs while job scarcity is very rampant. The quality of life in the United States is deteriorating and the government hasn’t done anything good to stop it.

We all remember the $800 billion stimulus package which was supposed to save or create jobs resulting in economic growth. A year after the bill was approved, the national average for unemployment now stood at 9.6% and the trend is increasing. Various sectors of society are now considering the stimulus bill as a complete failure as it was not able to meet its goals. Several studies and surveys have also concluded that majority of the American population are seriously in doubt of Obama’s capability to save the economy. And democrats are now concerned that this might result in massive losses come election time.

And just recently, a team of political advisers to Pres. Obama are strongly considering ways to boost the Democrat’s image and prevent projected losses. One such strategy is to come up with national advertisements which will portray the Republican Party as a party that is overrun by Tea Party extremists. Strategists now want to take advantage of the string of victories that Tea Party candidates achieved during their Republican primaries the past couple of weeks. They want to show to the public that Tea Party candidates may endanger the crucial programs that the government provides to the people such as social security and healthcare.

Aside from putting up national advertisements for primetime television, the president is also stepping up his efforts to boost the image of his democratic party. In fact, Pres. Obama will be staging four big campaign-style rallies in various universities which aim to recapture the hearts of the younger voters especially those who voted for him during the 2008 presidential elections. The president will also be tackling issues such as the expiring Bush-era tax cuts. Despite of the numerous losses of the GOP to the Tea Party Express during the senate primaries, they remain confident that they will finally regain power of the senate.